Germans, Dutch etc were also spending insane amounts on cars and I can tell you from real experience, that’s changed dramatically in the last 2 years. The economic reality is calling for cars that are priced sub 30k.īecause a very large group of people just cannot afford a 40k or 70k car. Prices are much much higher and taxcredits aren’t as interesting at €3500 (max) for an EV.įurthermore, you can’t deny that the US carmakers focused more on high-end luxury cars and trucks with ridiculous prices leading to a 20k profit as in your example.įortunately now I think that Chevy Bolts, Toyota Corollas etc are becoming in higher demand. Would you like to be notified via email when WOLF STREET publishes a new article? Sign up here.īut I’m in Ireland and all those numbers don’t really line up over here. Click on the beer and iced-tea mug to find out how: Volkswagen was #8 with a share of 3.2%.Įnjoy reading WOLF STREET and want to support it? You can donate. Others: Rivian, the startup selling full-size pickups and SUVs whose deliveries soared by 136% year-over-year, jumped to #6 with a share of 3.5%, sandwiched between BMW (3.7%) and Mercedes-Benz (3.2%). Like I said, the infinite wisdom of the US legacy automakers never ceases to astound. Now they have to go back to the drawing board to be able to compete.īut instead of going back to the drawing board and investing this cash in the development of EVs that can compete, they announced that they would incinerate billions of dollars on more share buybacks to prop up their shares. The infinite wisdom of the US legacy automakers never ceases to astound.įord was #3 with a share of 5.5%, with its F-150 Lightning, its Mustang Mach-E compact SUV, and a retrofitted electric van, the E-Transit.įord and GM have encountered numerous problems, surprising problems, including Tesla’s price cuts, which nixed their dream of selling large numbers of overpriced EVs and making $20,000 on each of them. But until the whenever-arrival of the future Bolt, there will be no Bolt at all, and GM will just abandon this lower-priced EV segment. Then in July, it did an about-face and announced that it wouldn’t be the end of the Bolt after all, that there would be a new Bolt sometime in the future based on its Ultium platform. The share of the other 29 automakers combined rose to 42.6%.Ĭhevrolet was #2 with a share of 5.9%, on the strength of its old Bolt and Bolt EUV, which after the price cuts, have been selling very well, and 2023 is by far their best year ever with nearly 50,000 deliveries through Q3.īut earlier this year, GM announced that it would discontinue the Bolt and Bolt EUV by the end of this year, and that would be the end of the Bolt. Tesla’s market share among EV makers declined to 57.4% in 2023 through Q3, down from 65.4% in 2022, from 68.2% in 2021, from 79.4% in 2020, and from 100% when it first put its Model S on the road. But little by little, those 29 non-Tesla brands combined are whittling away at Tesla’s share of the booming EV market. And for them it has been a slog with lots of setbacks. Others are legacy automakers trying to chase after Tesla. Some are EV-only automakers, such as Tesla and Rivian. There are now 30 EV brands with registrations (not just announcements) in the US.
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